Magazine Advert Analysis 1

Magazine Advert Analysis 1 by Chloe Magee

Within the Hobgoblin advert a man is featured with messy out of control hair, this appeals to the codes and conventions of rock and roll, which will meet the expectations of the kinds of people who will be reading the classic rock magazine. The colour of his hair is really bright and could be related to the colour of flames, which represents the anger and emotions of rock music. The lighting used to create this picture of the man is quite dark and creates a lot of shadowing on his face and makes half of his face seem darker than the other, this also represents his personality and how he could possibly have a darker side of his personality which comes out when he plays rock music. The drummer featured within this ad isn't clean shaven and has stubble on his face, this always goes with the rock image and will relate to the people that read this magazine. I feel this ad works well as it meets the image of the kind of stereotypical person who will be reading a magazine like this and will see the ad.