Friday, 6 December 2013
Advert Progression by Harry Lynch-Bowers
Advert Progression by Harry Lynch-Bowers
Taking some photos on Tuesday (which is when we're filming) to add to this. Also to album cover is going in the bottom right corner.
Which font!? by Chloe Magee and Harry Lynch-Bowers
Which font!? by Harry Lynch-Bowers and Chloe Magee
Now I have completed the designs for my digipack I have been looking at which font I should use that will go well with the genre of the band and the songs within this album, these are the three I will choose from which I found on dafont.com.
Rough Drawing of my Magazine Advert by Harry Lynch-Bowers
Rough Drawing of my Magazine Advert by Harry Lynch-Bowers
Asking for permission by Chloe Magee and Harry Lynch-Bowers
Asking for permission by Chloe Magee and Harry Lynch-Bowers
Music Video Storyboard by Chloe Magee and Harry-Lynch Bowers
Music Video Storyboard by Chloe Magee and Harry-Lynch Bowers
We have now completed our storyboard, these are individual pictures for each sheet of storyboard.
A New Plan
A New Plan by Chloe Magee
After encountering problems with the band we were originally going to use for this music video, we decided to use a song that still fits in with the genre we have done our research on, by Tenascious D, an already famous band but we will be re-creating a band to film over the music, this music video will be performance/story based.
Here is a link to the song we will now be using;
Changing of Band by Harry Lynch-Bowers
Changing of Band by Harry Lynch-Bowers
'Korrosion', the band that we were going to film with, has pulled out. This means we have had to make the decision to use an already released song, get a band together to play it and add the track over it. We believe this will still look good and we can still do the shots and editing we wanted to do.
Questionnaire Analysis by Chloe Magee and Harry Lynch Bowers
Questionnaire Analysis by Harry Lynch Bowers and Chloe Magee
Target Audience Questionnaire by Chloe Magee and Harry Lynch-Bowers
Target Audience Questionnaire by Chloe Magee and Harry Lynch-Bowers
1. How old are you?
2. Are you Male or Female?
3. Do you listen to music a lot?
4. What genre of rock do you most like?
Classic Metal Punk Don't Like
5. a. Do you watch music videos?
b. If you do, what's you're favorite band to watch?
6. What do you like about this video?
7. What do you dislike about this video?
8. What do you like about this video?
9. What do you dislike about this video?
10. What do you like to see in a music video?
Questionnaire Planning by Chloe Magee
Questionnaire Planning by Chloe Magee
Right now I am planning the questionnaire I will be conducting to find out what sort of demographic the music video will be being aimed at. I plan to show a certain audience different music videos at a venue where music goes on such as a festival/music event. I will then film people's reactions to music videos and record their thoughts on them.
The music videos I will record peoples reactions for will be:
- Guns 'N' Roses-Sweet child O' Mine
- Evanescence-My Immortal
These are all a variety of bands ranging from classic rock to metal, which is the genre I am looking at to aim the music video at as the band 'Korrozion' I am making a music video for is within this genre.
Digipack Analysis 4 by Harry Lynch-Bowers
Digipack Analysis 4 by Harry Lynch-Bowers
Black Veil Brides (Wretched and Divine)
The image is incredibly powerful as it depicts a child against an army of evil-looking black things in front of a dark, bleak sky, which sparks feeling of pity towards the child from the listener, which draws their attention to wonder what the story is. This album is a concept, which means it's a story with a certain topical agenda. In this case, it's an army of rebels going against the oppressive power of F.E.A.R. This is obviously referring to the mainstream, making people outcasts from society (which the band often to themselves as). The typography of the band name appeals to the codes and conventions of the metal genre as it's different, although it is very simple and doesn't really contain any iconography or symbolism, which slightly goes against the conventions of metal. The setting of the picture is a wasteland, which refers to what people feel like when they're alone and outcast. The picture is simple but the message behind it is quite complex (another convention of the metal genre). In small font at the bottom is the subheading of the album, it uses enigma coding as it says "the story of the wild ones", which tells the listener that there is a worthwhile story in the music and by using the adjective "wild" it connotes that the story is going to be so, drawing the listener's attention to buy it. The back is white writing showing the tracks on the album, against a background picture of the band. This is to promote the band further and give it signing ability. The CD is the name of the album against the band logo on a black background.
The image is incredibly powerful as it depicts a child against an army of evil-looking black things in front of a dark, bleak sky, which sparks feeling of pity towards the child from the listener, which draws their attention to wonder what the story is. This album is a concept, which means it's a story with a certain topical agenda. In this case, it's an army of rebels going against the oppressive power of F.E.A.R. This is obviously referring to the mainstream, making people outcasts from society (which the band often to themselves as). The typography of the band name appeals to the codes and conventions of the metal genre as it's different, although it is very simple and doesn't really contain any iconography or symbolism, which slightly goes against the conventions of metal. The setting of the picture is a wasteland, which refers to what people feel like when they're alone and outcast. The picture is simple but the message behind it is quite complex (another convention of the metal genre). In small font at the bottom is the subheading of the album, it uses enigma coding as it says "the story of the wild ones", which tells the listener that there is a worthwhile story in the music and by using the adjective "wild" it connotes that the story is going to be so, drawing the listener's attention to buy it. The back is white writing showing the tracks on the album, against a background picture of the band. This is to promote the band further and give it signing ability. The CD is the name of the album against the band logo on a black background.
Digipack Analysis 3 by Harry Lynch-Bowers
Digipack Analysis 3 by Harry Lynch-Bowers
The band "Bullet For My Valentine" is in the metal genre, the typography of the band's name appeals the codes and conventions of this genre, as it's different from mainstream titles and is stylist to look rebel-like. The guns and roses are popular iconography in the metal genre as they go against the "normal", the symbols are also an oxymoron in themselves as guns have a popular denotation of violence and pain, whereas roses have a popular denotation of love and passion. The roses are growing out of the guns which could suggest out of the pain and suffering comes love, (a common message in metal songs), it also represents the band name. The picture depicts a woman on the floor, covered in blood with a man-like shadow over her, coming through a door. It could mean the man has beaten her, which is logical since it also connects to the name of the band. The woman looks like she's looking at the "camera", making it look like she asking for your help and somehow listening to the album could help her (or at least explain what's happened). The image is powerful and therefore adds to it's selling value. The back follows the same colour scheme, with white writing showing the tracks on the album, which tells the listener what tracks are next whilst keeping within the track imagery. The CD follows the same scheme.
Digipack Analysis 2
Digipack Analysis 2 by Chloe Magee
Guns 'N' Roses (Appetite for Destruction)
This is the CD cover for appetite for destruction by 'Guns 'n' Roses' which was their first released album. The black background of this makes the target audience aware of the sort of music this band creates; heavy rock, it also creates a mysterious image of the band, showing that they have a darker side to their personality and makes you focus on the middle image as it stands out from the cover more as the colours contrast to the black background. The faded effect on the banner of 'Guns 'n' Roses' relates to fire, the fire effect could represent anger and tell the audience how the band members all have suppressed anger which is expressed through their music in this album. The reds and oranges used gives the audience an idea of the emotions that this album explores and what sorts of songs will be within the band. The way the band represent themselves on the cover as skulls could relate to how they each feel about themselves, how they feel empty, like a skull, this could again relate back to their genre of music and be what fans expect from the band. The back cover of the album shows a real life photo of all the band members of guns 'n' roses, it portrays the members as being chilled and relaxed from the body language in the photo. The actual cd for this album is quite classic, possibly relating to the fact the band creates classic rock music, the only colour used it black which could relate to the sort of music genre they are.
Digipack Analysis 1
Digipack Analysis 1 by Chloe Magee
Paramore (Riot)
This is the cd cover from 'Riot!' an album made by Paramore. This cover uses a combination of Orange which could be to represent anger and rage and lots of black which could be representing negative emotions. The font of the writing makes it look like a scribble and could relate to younger people who doodle within lessons at school, this could be to grab the target audiences attention which is teenagers. The Orange writing used that also says 'Riot!' stands out from the rest of the cover and makes the message of the album stand out more.The title of the album 'Riot!' gives the target audience an idea of what the songs in this album will be about, about being angry about something and standing up for something, this may be why some of words are in bolder letters, to show how the band are trying to stand out and get their message out. The way they're using this sort of cover compared to an image of the band shows how the messages within this album are much more important. The back of the cd cover sticks with the same colourscheme of the black, white and orange and the titles stand out from the rest of the page, the band are also done in black and white which makes the titles of the songs contrast from the rest of the page. The cd for 'Riot!' is the same as the front cover of the album to reinforce the message and panic of 'Riot!' in the bright, bold orange letters.
Magazine Advert Analysis 4 by Harry Lynch-Bowers
Magazine Advert Analysis 4 by Harry Lynch-Bowers
NME
This is an advert for an issue of the magazine that is dedicated to the indie band "The Arctic Monkeys". It appeals to the conventions of being indie by having a strange font for their band name because it interests the reader and people deferring from the mainstream. The advert contains relevant information for a reader interested in buying it, like the release date and where you can buy it, appealing to the conventions of magazine adverts. There is also puff above the band title, "Special Collectors' Magazine", which attracts the reader as it contains attention grabbing adjectives, "Special" and "Collector'". It also attracts the large collectors market, as it refers to the reader that collectors should buy it, it's a popular hobby and therefore will attract many people. The advert contains some of the pages of the magazine to entice the reader as it shows them a little of what's to come, including the front cover which gives the reader an insight into what the magazine will contain. The front page headline says "From the Rubble to the Ritz", it uses clever word play to attract the reader with the double "R" method. Also the subheading underneath says " The complete Arctic Monkeys story...so far", which shows that the magazine will contain an interesting story of the popular band became so popular. The use of the enigma code with the ellipsis reveals that there is more to the story yet, connoting to the reader that the magazine will show them it.
This is an advert for an issue of the magazine that is dedicated to the indie band "The Arctic Monkeys". It appeals to the conventions of being indie by having a strange font for their band name because it interests the reader and people deferring from the mainstream. The advert contains relevant information for a reader interested in buying it, like the release date and where you can buy it, appealing to the conventions of magazine adverts. There is also puff above the band title, "Special Collectors' Magazine", which attracts the reader as it contains attention grabbing adjectives, "Special" and "Collector'". It also attracts the large collectors market, as it refers to the reader that collectors should buy it, it's a popular hobby and therefore will attract many people. The advert contains some of the pages of the magazine to entice the reader as it shows them a little of what's to come, including the front cover which gives the reader an insight into what the magazine will contain. The front page headline says "From the Rubble to the Ritz", it uses clever word play to attract the reader with the double "R" method. Also the subheading underneath says " The complete Arctic Monkeys story...so far", which shows that the magazine will contain an interesting story of the popular band became so popular. The use of the enigma code with the ellipsis reveals that there is more to the story yet, connoting to the reader that the magazine will show them it.
Magazine Advert Analysis 3 by Harry Lynch-Bowers
Magazine Advert Analysis 3 by Harry Lynch-Bowers
The advert for the new album from the metal band "Satyricon" contains a horned devil-like statue trapped in the branches of a tree with the orange light of the sun shining through the leaves. This is because the band is in the metal genre and they are appealing to the codes and conventions by referring to demons and evil. The advert clearly contains the name of the band in their font style which is another convention of metal bands as they choose odd styles to appeal to people who are deferring away from the mainstream. The advert contains puff to draw the reader in, "The Incredible New Album", this is simple but effective because it say's a little but it's drawing the reader in and catching their interest. The advert also contains a deal which, again, adds to the reader's interest.
Magazine Advert Analysis 2
Magazine Advert Analysis 2 by Chloe Magee
This last advert I spotted in a rock magazine is advertising a new album coming out by an artist. Within this advert the artist is wearing black, this could represent the emotions that she is feeling within her music and give a clue to what her album is about, she could also be wearing black to meet codes and conventions of rock and meet the audiences expectations of what she should look like. Within this advert the artist is also wearing a long jacket that has a hood covering some of her, this could be showing she is mysterious or doesn't want to be seen, the hood creates shadowing on her face and the hood also makes her seem intimidating to the audience. The background of this advert is red and purple merged together, this could representing how the artists emotions are murky and she isn't completely sure of how she is feeling. The red could represent anger, rage and the purple could be representing happiness and show how she is becoming happier within herself as the title of her album 'colours in the dark' could be interpreted as her finding happiness in a dark situation of rage, anger, which is what the background of this advert could be showing.
Magazine Advert Analysis 1
Magazine Advert Analysis 1 by Chloe Magee
Within the Hobgoblin advert a man is featured with messy out of control hair, this appeals to the codes and conventions of rock and roll, which will meet the expectations of the kinds of people who will be reading the classic rock magazine. The colour of his hair is really bright and could be related to the colour of flames, which represents the anger and emotions of rock music. The lighting used to create this picture of the man is quite dark and creates a lot of shadowing on his face and makes half of his face seem darker than the other, this also represents his personality and how he could possibly have a darker side of his personality which comes out when he plays rock music. The drummer featured within this ad isn't clean shaven and has stubble on his face, this always goes with the rock image and will relate to the people that read this magazine. I feel this ad works well as it meets the image of the kind of stereotypical person who will be reading a magazine like this and will see the ad.
Music Video Analysis 6 by Harry Lynch-Bowers
Music Video Analysis 6 by Harry Lynch-Bowers
'21 Guns' by 'Green Day'
This video fits in well with our"Rock" theme. The video cross-cuts between a story and the performance, in the same room. The video starts with a close-up of a man holding a bullet, he drops it and as it hits the floor the guitar and vocals start. As the band start performing, there is a close of the lead singer and the other member as they get ready to start playing. The same man and another woman are opposite sides of a room, they both look depressed and are in the conventional black rock clothing. The close-ups reveal their emotions, the woman starting to look towards the man. As the song carries on, a mid-shot reveals police lights out of the window and the woman walking towards it as all the band start playing. A close up shows her closing the blinds as the man watches her. The crescendoing verse climaxes to the chorus as the man attempts to turn the television on. A bullets hits it and a long-shot reveals the woman and bullets flying though the wall behind her. The scene is in slow-motion from here to extend the moment but also, for effect to shock the viewer. Close-ups around the room show bullets hitting objects but not affecting the band, connoting that they are telling the story and therefore not affected by the threat. When the song continues into the verse, the micros seem to slow down, with longer cuts and shots, slower sound and the guns seemed to have stopped. The phone then rings, from the actor's body language and facial expression, it is connoted to the audience that it is bad news. The two actors look at each other and as it crescendos at the chorus, they start walking towards each other as the bullets fly again (all whilst being in slow-motion). Then as it goes into the bridge, they kiss in the middle and the lighting changes to a spotlight on them. The video is very powerful as it uses to song to tell a story using micro-elements to connote emotion to the audience.
This video fits in well with our"Rock" theme. The video cross-cuts between a story and the performance, in the same room. The video starts with a close-up of a man holding a bullet, he drops it and as it hits the floor the guitar and vocals start. As the band start performing, there is a close of the lead singer and the other member as they get ready to start playing. The same man and another woman are opposite sides of a room, they both look depressed and are in the conventional black rock clothing. The close-ups reveal their emotions, the woman starting to look towards the man. As the song carries on, a mid-shot reveals police lights out of the window and the woman walking towards it as all the band start playing. A close up shows her closing the blinds as the man watches her. The crescendoing verse climaxes to the chorus as the man attempts to turn the television on. A bullets hits it and a long-shot reveals the woman and bullets flying though the wall behind her. The scene is in slow-motion from here to extend the moment but also, for effect to shock the viewer. Close-ups around the room show bullets hitting objects but not affecting the band, connoting that they are telling the story and therefore not affected by the threat. When the song continues into the verse, the micros seem to slow down, with longer cuts and shots, slower sound and the guns seemed to have stopped. The phone then rings, from the actor's body language and facial expression, it is connoted to the audience that it is bad news. The two actors look at each other and as it crescendos at the chorus, they start walking towards each other as the bullets fly again (all whilst being in slow-motion). Then as it goes into the bridge, they kiss in the middle and the lighting changes to a spotlight on them. The video is very powerful as it uses to song to tell a story using micro-elements to connote emotion to the audience.
Music Video Analysis 5 by Harry Lynch-Bowers
Music Video Analysis 5 by Harry Lynch-Bowers
'Pull Me Under' by 'Dream Theater'
The CGI heart starts the video off with barbed wire over it, representing the main character's heart, starting the story off with the concept of being trapped in the world. During the course of the video the heart is set on fire representing the main character feeling the pain of death. The story begins in black and white and then turns into colour to symbolise the beginning of the dream. Cross-cutting between the band performing and the story shows that they're narrating the story with their music. Inserts of a clock turning fast represents time passing, reflecting the lyrics, time bringing people closer the death. The main character feels the pain of death and is turned because of it, the lighting and location show that time has past through the use of darkened lighting and cobwebed rooms. The low angle shots of the band show that they are telling a story as the lead singer is looking at the camera. The close up and extreme close ups of the lead guitar during the solo appeal to the conventions of metal music videos as it closes in on the main focus of the music at that point. The bands apparel appeal to conventions as they are in leather and have long hair that they whip back and forth during the song. Also, they are wearing teared clothes and black shirts which appeals too. The long-shot of the old man dying is shown through CGI of the man coming out of his body. The viewers know that it's the main character because the panning shot zooming out after is of the main character in black and ferrel-like, representing his death. The final shot of the main character walking out of his room shows that it was all a dream, giving the song a conclusion appealing to the conventions of metal videos.
Music Video Analysis 4 by Harry Lynch-Bowers
Music Video Analysis 4 by Harry Lynch-Bowers
I have chosen to analyse this video because it fits into the "Rock/Metal" genre that our music video will contain. The fire represents the anger in the song, since the lyrics talk about pain and anger towards being an outcast from society. The masks represent them becoming different people when they're and upset. They are terrifying and demon-like masks which makes them seem like they are monsters but the singing parts of the song show that underneath they are just being outcast from normal society. The target audience for this video is people who like the band and the same genre, there is no specific age but it could be classed as 15 - 30. The smashing glass represents the breaking of his mental state because he has become "Psychosocial". The close-ups of the band members and not the guitars goes against convention as there are usually lots of these (especially during solos). Focus pulls are used to make it look terrifying as they are quick and reveal the masks. This video wouldn't appeal to a mainstream audience because the music is classed as "independent" from the mainstream audience and the band purposely make it like that as it appeals to the large audience that don't like popular music. Most of the video is of the band playing and burning thing in fire, apart from the start which contains short takes and cuts of symbols that relate to the song and the album like, for example, the long grass is on the album cover so there are lots of shots of going through long grass. Corey Taylor (the lead singer) doesn't have a microphone which goes against genre conventions as it is common for the singer to have one. This is done on purpose to shock the audience as the band's image is meant to be shocking. Lots of quick flashes of an abandoned house and water are used to plant the shocking images into the viewers minds as it gives the video a horror film-like atmosphere.
Music Video Analysis 3
Music Video Analysis 3 by Chloe Magee
'The Pretender' by 'Foo Fighters'
This is Foo Fighters, the pretender, another music video that is within the rock genre. It is a music video that has a mix of performance and a story that fits well with the lyrics of the song.
At the start of the music video the singer puts a bandage round his hand like he's preparing for a fight, this gives the viewer a clue of what the music video will be about and gives us a first impression of rock music, that its dangerous. Electric guitars are also shown within the music video, this tells us that this music is much heavier and rock compared to an acoustic guitar that doesn't create such a heavy sound. Apart from the singer, all the other band members are wearing all black clothes, this indicates danger and mystery. Behind the band there is a red wall used, this represents anger, rage which goes with the theme of the song and works well with the sort of music Foo Fighters make. Darker lighting is used on the army of people whereas bright lighting is used on the band, this could be showing who's the enemy. The 'enemies' within this music video are wearing shields that make it hard to see their faces properly, this makes them seem more mysterious and also goes with the lyrics of the song 'Who are you?' the red liquid the 'enemies' are battling again represents blood and death as its a battle in the song and works well.
Cuts are used to go from the singer to the person he's battling against which shows the contrast in characters and also shows how the person he's against has lots of armour to protect him whereas the singer of the band doesn't, cuts are also used to go from one person to the others face which makes the viewers feel like these two people are 'squaring' up eachother, before fighting, the shots also go from the singer to the army which makes us aware of how many people he is against. Slow motion is also used when the army is starting to charge against him, this builds tension and makes us aware the battle is about to begin.
Music Video Analysis 2
Music Video Analysis 2 by Chloe Magee
For one of my music video analyses I chose to do Teenage dirtbag by Wheatus as it again is the kind of genre I will be looking at for my music video and a music video I think works well with the song.
Dark lighting is used at the start of the music video, as well as one of the main subjects wearing dark colours which reflects his mood of gloom and un-happy. At the start of the music video his bike is knocked over which is used to show the viewer of the music video the status of the student that makes him almost invisible to everyone which is a big part of this video. Bright lighting is used at times throughout the video on the girl within the video, this shows how he views her and how she makes him feel compared to all the other people within his school. Sports jackets are worn within the music video by the 'cool' kids in a bright red colour which stands out from the other students compared to when the less popular boy is shown and seems to try and blend in and stay invisible but gets in the way of everyone in the hall. A red t-shirt is worn by the singer when he's singing about how she doesn't know who he is, shows his anger that he can't be noticed by her and possibly frustrated he can't be popular. A loser sign is used above the un-popular student when he is sitting eating lunch on his own, darker lighting is also used on him compared the 'cool' kids who have bright lighting when shown, this shows his status within the school in contrast to who he aspires to be like. At the school dance the girl wears a red dress, this could represent the romance, love between them both. Another prop within the music video used is the Iron Maiden tickets, these could be included to show how they're actually more alike than he thinks.
At the start of the music video a dream like transition is used to go from him being asleep to at the school, this shows how he's escaped his reality at high school to go to a dream. Cross cutting is used from the story of the song to the performance which shows a contrast in images, from the un-popular student and the singer of Wheatus. The cuts from the boy, who has a background of empty tables and chairs compared to the girl, who has a crowd of people behind her reflects her popularity compared to him. Slow motion is used on the girl at the start of the music video as she walks near him, shows his attraction to her and how her being around him makes him feel.
An establishing show of the school is used to set the music video and show it is relevant to the song. The first shot shown is a guy on the stairs, a low angle is used and he doesn't take up most of the space in the shot, which suggests the guy has little important to his surroundings. In the shots of walking down the hall we see the 'popular' students take up the whole shot whereas the 'un-popular' student takes up barely any of the shot, this makes him seem smaller and inferior to some of the other students and automatically tells us his status within the school. When the guy is eating lunch on his own a high angle is used on him when he's eating lunch on his own and he's sitting down which makes him again seem smaller, when it cuts to the popular kids a low angle is used which makes them seem taller and they're also standing up which makes them seem more intimidating to him.
Music Video Analysis 1
Music Video Analysis 1 by Chloe Magee
Sweet child O' mine is another song that fits into the rock genre, the music video has a mix of showing the band performing the song and cutting to black and white shots.
Within the music video key props/accessories are captured such as the top hat and long hair of slash, this identifies what the band is straight away and lets the audience know. There are also shots of the electric guitars captured, these tell the audience that the music is much heavier and rock based. The members of the band all seem to wear a lot of black leather in the music video, the black represents darker personalities and the leather makes us think the band members are quite rebellious and don't tend to wear the same sorts of clothes as everyone else. The dark clothes the members wear also shows they're quite mysterious and emotional, compared to bright colours that tell us that bands are happy. Within the video a lot of dark lighting is used, this creates lots of shadowing on the band members faces, this again makes them seem mysterious and show that they have a darker side.
The editing for this music video is quite simple, the cuts are kept quite short to go with the music. Cross-cuts are used to go from the performance of the band, to the making of the film to keep the viewer engaged with whats going on. The cuts go from ordinary colour to black and white shots, this makes the shots seem quite grainy and show how the music that they create is of a classic rock genre which goes really well with the bands image.
Within the music video there are many shots of the band members, a low angle is used on Slash, which makes him appear taller and more God like, this could be referring to his talent and the way his guitar is a huge part of Guns N Roses music. It also makes him appear more intimidating which could also be referring to the heavier music that the band makes and their rock 'n' roll image. Within the music video there are also close ups of Axl Roses face, the bands singer, this is to show what an important part of the band he is and show his expressions as he sings the lyrics which allows the viewer to see what kind of emotions he is feeling through the lyrics.
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