Friday, 6 December 2013

Magazine Advert Analysis 4 by Harry Lynch-Bowers

Magazine Advert Analysis 4 by Harry Lynch-Bowers
NME

This is an advert for an issue of the magazine that is dedicated to the indie band "The Arctic Monkeys". It appeals to the conventions of being indie by having a strange font for their band name because it interests the reader and people deferring from the mainstream. The advert contains relevant information for a reader interested in buying it, like the release date and where you can buy it, appealing to the conventions of magazine adverts. There is also puff above the band title, "Special Collectors' Magazine", which attracts the reader as it contains attention grabbing adjectives, "Special" and "Collector'". It also attracts the large collectors market, as it refers to the reader that collectors should buy it, it's a popular hobby and therefore will attract many people. The advert contains some of the pages of the magazine to entice the reader as it shows them a little of what's to come, including the front cover which gives the reader an insight into what the magazine will contain. The front page headline says "From the Rubble to the Ritz", it uses clever word play to attract the reader with the double "R" method. Also the subheading underneath says " The complete Arctic Monkeys story...so far", which shows that the magazine will contain an interesting story of the popular band became so popular. The use of the enigma code with the ellipsis reveals that there is more to the story yet, connoting to the reader that the magazine will show them it.

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